LANEIGE NEO Cushion MEWY

Product Type:
Skincare Cushion Foundation

Net Weight:
15 g * 15 g(refill)

Sun Protection:
SPF 42 PA++

Finish:
Natural Semi-Matte / Dewy-Matte

Coverage:
Buildable, Slim-Fit Coverage

Skin Type:
All Skin Types, including Dehydrated-Oily Skin

Product Description

A skin-caring cushion foundation formulated with 89% skincare ingredients to deliver smooth, hydrated-looking skin with comfortable, slim-fitting coverage.

NEO Cushion MEWY combines the best of matte and dewy finishes to create a naturally smooth complexion with a subtle inner glow.

Its Cream-to-Essence Hybrid Texture feels creamy and moisturizing on application while absorbing comfortably like an essence, helping the skin look smooth, fresh, and hydrated without feeling heavy.

Key Benefits

• Contains 89% skincare ingredients
• Creates smooth, hydrated-looking skin
• Provides a natural semi-matte finish
• Delivers a subtle inner glow
• Provides slim, close-fitting coverage
• Helps minimize the appearance of pores
• Helps makeup stay smooth and fresh throughout the day
• Buildable coverage
• Helps control excess oil
• Helps maintain moisture
• Provides a cooling sensation immediately after application
• SPF 42 PA++ UV protection
• Suitable for all skin types, including dehydrated-oily skin

MATTE MEETS DEWY: MEWY

MEWY = Matte + Dewy

NEO Cushion MEWY combines the comfortable, refined look of a matte cushion with the fresh, hydrated appearance of a dewy cushion.

The result is a natural semi-matte complexion that looks smooth and healthy rather than flat or overly matte.

89% Skincare-Based Formula

The formula contains 89% skincare ingredients and provides four key skincare benefits:

1. Firming Care

A Peptide Complex, Acai Berry Extract, Acerola Extract, and D-Panthenol help provide firming and skin-conditioning care.

2. Moisture Barrier Care

Ceramide and Squalane help support the skin's moisture barrier and maintain a comfortable, moisturized condition.

3. Hydration

Magnet Hyaluronic Acid helps replenish moisture and maintain hydrated-looking skin.

4. Brightening Care

Niacinamide helps improve the appearance of uneven skin tone and supports a brighter-looking complexion.

Ingredient benefits are based on the inherent properties of the ingredients.

Cream-to-Essence Hybrid Texture

The unique texture combines:

Cream-like Moisture + Essence-like Absorption

It spreads smoothly like a cream while absorbing comfortably like an essence.

The result is a fresh, hydrated feel without the heavy sensation often associated with moisturizing base makeup.

Water Lock System

The Water Lock System helps reduce moisture evaporation and maintain the moisturizing benefits of the 89% skincare-based essence formula.

This helps the skin maintain a comfortable, hydrated feel throughout the day.

Cooling Sensation

The cushion provides an immediate cooling sensation after application.

Tested Result

• 3.3°C decrease in skin temperature immediately after application

For testing purposes, the skin was warmed before product application.

Consumer evaluation:
35 women aged 25–39
Beauty Link Partners
February 20–22, 2025

Immediate Skin Feel

In a consumer evaluation:

• 97% felt that the product applied smoothly and moisturiously.
• 94% felt that it created a subtle inner glow immediately after application.

Consumer evaluation of 35 women aged 25–39 after 3 days of use.

Skin-Caring Benefits After 2 Weeks

After 2 weeks of use, the product demonstrated improvements across multiple areas of skin condition, including:

• Skin tone and brightness
• Redness and yellow undertones
• Skin texture
• Moisture level
• Oil-moisture balance
• Skin elasticity
• Moisture barrier

The testing evaluated changes in tone, texture, moisture, oil balance, elasticity, and skin barrier condition.

Human application test:
32 women aged 20–49
Global Medical Research Center
December 9–24, 2024

Airy Seamless Technology™

NEO Cushion MEWY uses Airy Seamless Technology™ to provide lightweight, close-fitting coverage.

Air Balloon Powder™

A lightweight powder designed to provide comfortable pore-blurring coverage.

It is approximately 3× lighter than the previous in-house development sample.

MagnetGrip Powder™

A skin-adhering powder coated with a skin-friendly film former.

It helps the formula adhere closely to the skin for a smooth, seamless finish.

True Color System™

Pigments are blended through a 150,000-rotation process to create a fine, even color application.

This helps the cushion maintain a natural and uniform complexion appearance.

Buildable Coverage

NEO Cushion MEWY offers customizable, buildable coverage.

Apply one layer for a natural everyday look, then layer additional product on areas requiring more coverage.

Consumer Results

• 97% liked the overall makeup longevity.
• 94% felt that the makeup did not appear to clump due to facial oil over time.
• 96% felt that they could easily adjust the level of coverage by layering.

Consumer evaluations were conducted with 35 women aged 25–39; longevity evaluation was based on responses after 8 hours of wear.

Dual-Tip Heart Puff

The cushion comes with a Dual-Tip Heart Puff designed for both broad application and detailed areas.

Wide Side

Designed to smoothly adhere to:

• Under-eye areas
• Curved areas of the face
• Larger facial surfaces

Narrow Side

Designed for precise application around:

• Eyes
• Sides of the nose
• Nose wings
• Other detailed areas

Application Tip

For a smoother-looking skin texture, gently tap the cushion onto the skin rather than rubbing.

Layer the product to customize your desired coverage.

Shade Collection

How to Use

Using the included puff, gently press into the cushion to pick up an appropriate amount of product.

Lightly tap onto the face, starting from the center and blending outward.

For additional coverage, layer the product gradually over areas that need more coverage.

Use the narrow side of the Dual-Tip Heart Puff around the eyes and nose for more precise application.