Sulwhasoo First Care Activating Serum
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23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum
The fifth generation JAUM Activator™ is more powerful than ever as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day.
Bestseller serum product. Sulwhasoo sells 1 product every 10 seconds*
- 400,000 customers** have purchased 10 or more bottles**
- Ranked no. 1 in the anti-aging and serum category for 7 consecutive years***
(*January ~ December 2018, based on cumulative sales in Korea/ **Based on in-house data extracted by AmorePacific for customers who have purchased the First Care Activating Serum product since its launch in 1997 to 2019/ ***2013 ~ 2016, Beaute Research Korea)
The powerful fifth-generation JAUM Activator™ was developed by using the “Youth Master Technology”, the latest form of biotechnology of Sulwhasoo
JAUM Activator™ takes care of the entire ecosystem surrounding the skin and creates a firm and healthy foundation.
ssential Anti-Aging “First Care” that awakens the natural power of the skin
First Care Activating Serum is formulated for everyday use immediately after face washing, as it enhances the regenerative power and protective barrier of the skin to achieve that soft and radiant look.
Youth Master Technology
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.
Signature fragrance and texture that are both refreshing and easily absorbed into the skin
Sulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed into any skin type. It has infused a soothing scent to enhance the efficacy of the formula and provide customers with an excellent experience.
Fifth generation JAUM Activator™ awakens the natural power of the skin
A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.
Capacity : 60ml, 90ml
How to use
After cleansing your face, use the product immediately to begin your anti-aging routine.
Cleanse your face in the morning/evening. Pump the applicator 2~3 times to dispense the product onto your hands, then cup both hands together to inhale the fragrance.
Use your fingertips to apply the product on your skin, then gently wrap your face with your palm to improve absorption.