New Arrivals

Product Features It is a ‘moisturizing bomb eye balm’ that provides explosive moisture and elasticity to the skin around the eyes, which is easily dry and wrinkled. It contains comfrey leaf, the core ingredient of belif's best-selling...

The beginning of high-end skin makeup. “BLACK CUSHION FOUNDATION,” Soft Satin Skin with slim and blurry coverage. A thin layer of 24-hour lasting lightweight blurry coverageSeamlessly blending in with the skin to cover pores and skin...

Men's UV protector forms a non-sticky texture that protects skin from strong UV rays and external stimuli A comfortable and protective layer against strong UV rays The UV protection effect takes care of skin change caused by harmful environmental...

An air cushion cover that expresses bright skin for a long time with a tight coverage that is super-close to the skin If you have this kind of concern!1. I don't like feeling stuffy when I put on makeup#Breathing Cushion #NotTuttuttuttuttut2. I want a...

Spot correcting ampoule, empowered by Radian-C 3x blend™ with powerful antioxidant effect, helps eliminate dark spots and gives a more radiant complexion Recommended for 1.When you don’t look as beautiful as you used to in selfies2.When...

Tone correcting makeup base that expresses natural and bright skin just by applying it Recommended for 1. When you want to express bright and lively skin2. When you need tone correcting and yellowish coverage3. When looking for a light and refreshing...