New Arrivals

Product Features belif Super Drops, which was created through the convergence of 10 years of herbal research and skin change research on belif, provide solutions tailored to the effective ingredients. The 10% niacin-hydra duo ingredient consists of...

Product Features belif Super Drops, which was created through the convergence of 10 years of herbal research and skin change research on belif, provide solutions tailored to the effective ingredients. It contains 5% PHA ingredients and helps to improve...

A skin caring base that settles comfortably on your skin,creating perfect pre-makeup skin First-step for the perfect makeup 1st-step base Perfect Protecting The SPF29/PA++ ingredient protects the skin from UV rays in everyday life. With its...

A skin caring cushion that settles comfortably on your skin, creating a perfect, flawless look Perfect Coverage The soft, elastic, high-cover texture makes skin flawless by covering brown spots and blemishes—as well as pores and fine...

A deeply moisturizing and soothing cream with a refreshing gel-type texture that keeps the skin comfortable all day 3-step comforting and moisturizing care to "soothe-moisturize-prevent drying" Step 1: Soothes microscopic problems caused by external...

Moisture/Radiance Care “In Shower” Mask The in-shower mask with golden gel texture rich in White Ginseng that effectively exfoliates dead skin and fills the skin with moisture to enhance the skin's natural radiance. Gently removes dead skin...

Skin that shines brightly by filling it firmly from the root A high-efficiency total anti-aging serum that provides firm skin from the root with Power Barrier CapsuleTM and restores true elasticity with the powerful anti-aging effect delivered by...

Moisturized skin that stays vibrant all day long 24H Radiant Skin*• The clear moisture that flows smoothly along the skin texture gives healthy vitality to the skin.• Moisturized skin with vitality all day long Comfort Skincare• 78% skin...

Elastic anti-aging skin that creates firm skin with the skin's self-renewing power of the active beauty saponin GINSENOMICS™ GINSENOMICS™, which concentrates the vitality of ginseng 6,000 times GINSENOMICS™ is a powerfully active...

Elastic anti-aging skin that creates firm skin with the skin's self-renewing power of the active beauty saponin GINSENOMICS™ GINSENOMICS™, which concentrates the vitality of ginseng 6,000 times GINSENOMICS™ is a powerfully active...

Spot correcting ampoule, empowered by Radian-C 3x blend™ with powerful antioxidant effect, helps eliminate dark spots and gives a more radiant complexion Recommended for 1.When you don’t look as beautiful as you used to in selfies2.When...